Sr Director, External Communications

Sr Director, External Communications

Location(s):

DC, US, 20500

RWE Americas, LLC

To start as soon as possible, full time, permanent

Functional area: Communications

Remuneration: Exempt

RWE Americas is seeking a strategic and dynamic Senior Director of External Communications to lead the development and implementation of the corporate communications external affairs strategy in the U.S. This role will be responsible for shaping and executing communication strategies that enhance and protect RWEAs reputation, engage key audiences, and support business objectives. The individual will serve as a strategic advisor and expert external counselor to senior executives and leadership across the organization. In this role, you will manage external communications, lead media relations and public affairs, and lead crisis management. The position will also work closely with parent company representatives (RWE AG), headquartered in Essen, Germany. This role is responsible for leading and developing a team of approximately 3 direct reports. The ideal candidate is a seasoned, strategic communicator with a track record of problem-solving and big-picture thinking, able to develop and lead a team while exercising excellent judgment.

Role Responsibilities:

Lead, plan, and execute RWEs external communications strategy in the Americas, in coordination with global headquarters

Develop and drive an integrated communications strategy in partnership with internal communications, stakeholder engagement, and Government Affairs to ensure unified messaging and coordinated execution

Advance the RWE Americas narrative through proactive storytelling, content development, and strategic management of a coordinated editorial calendar

Lead the creation and implementation of a comprehensive media strategy, collaborating closely with global and corporate functions to maximize reach and impact

Strengthen and protect RWEs reputation by overseeing crisis communications readiness, including updated crisis plans, heat‑map tracking, response procedures, and measurement frameworks

Build and drive a structured and measurable executive communications program for the U.S. leadership - shaping a compelling leadership narrative and counseling leadership on strategic, high-impact visibility opportunities

Approve and direct the development of high‑impact communications materials, including strategic plans, media materials, briefing documents, executive messaging, and planning frameworks, to support enterprise initiatives

Partner closely with Government Affairs to track and monitor key policy, legislative, and political developments, ensuring timely, accurate, and strategic communications leadership for priority issues and stakeholders

Lead, mentor, and develop a high‑performing communications team, supporting career growth and building deep expertise aligned with organizational needs

Oversee multi-channel storytelling and content strategy—including media, digital platforms, and social media—to effectively position RWE and its leadership with targeted audiences

Cultivate strong relationships with media and serve as a spokesperson on key issues and announcements, representing the company with clarity and authority

Define and oversee enterprise-wide measurement frameworks and KPIs to evaluate the effectiveness of external communications strategies, ensuring insights and performance data drive continuous improvement and resource optimization

Monitor industry trends, emerging technologies, and evolving media landscapes—introducing innovative approaches across traditional, digital, event-based, and social platforms to elevate RWEAs external visibility and impact